Motion
Marketing Strategy
Winter 2025

SCAD SERVE: Housing United



SCAD SERVE is a university-led initiative that empowers students to collaborate with nonprofits through design. In the second cohort of a two-quarter collaboration with Housing Savannah (now renamed Housing United), I served as the lead motion designer for the process reel team and was also part of the marketing team, helping shape the project's public-facing presence.

Process Reel


Our team brought the new identity to life through social media, print, and video. I led the creation of the final motion graphics process reel, showcasing our research, design thinking, and the impact of the rebrand. The project culminated in an exhibition-style presentation that combined storytelling, branding, and motion to reflect Housing United’s mission: safe, affordable housing for all.


Marketing Team

As a member of the marketing team I was responsible for creating motion content for Instagram, including animated infographics, stat-driven posts, and awareness visuals. My goal was to bring clarity and energy to the brand’s message through motion, helping translate key information into engaging, accessible content for a wide audience.


Team Photo 

This is the team I got to work with for SCAD Serve. Couldn’t have asked for a better group!

Team members pictured :
Charlie Anderson, Juniper Behun, Emalene Castellano-Smith, Charlotte Clarke, Lenora Fernandes, Kate Finn, Casey Fuller, Sara Hamilton, Carissa Han, Charlotte Millman, Naomi Noriega, Tianrui Peng, Maggie Provencher, Abbie Schneider, Greta Vaitulevicius, Mrinalini Vodela, Molly Wilson.

©2025 Hazem Salama

Back to top