Synapses
Synapses is a digital literacy platform that empowers users to confidently navigate today’s fast-paced, tech-driven world. Focused on clarity, accessibility, and intuitive design, Synapses breaks down complex topics like online safety, digital privacy, misinformation, and healthy tech habits into easy-to-understand tools and resources. The service promotes digital confidence and awareness—helping users build stronger, smarter connections with the technology around them.
Welcome Pamphlet
A printed pamphlet mailed to new users, introducing them to Synapses and its core offerings. It provides a friendly, accessible overview of the service—welcoming users into the platform with clear guidance and simple design.
Interactive Pullout
A simple, hands-on learning tool that visualizes core digital literacy concepts. Designed to be intuitive and approachable, the pullout reinforces Synapses’ commitment to clarity and simplicity.
Onboarding Package
A physical box sent to new users as part of the Synapses onboarding experience. It includes essential materials like the welcome pamphlet, interactive pullout, and branded items—designed to make digital literacy feel tangible, approachable, and personal.
Motion Billboard Series
A series of motion billboards created to attract out-of-home advertisements using Synapses’ motion branding system. These animations extend the visual identity into public spaces through clear, adaptable motion language.Promotional Video
A short-form promotional video introducing Synapses as a digital literacy service. It outlines the platform’s purpose, showcases key features, and visually communicates the brand’s tone through motion, type, and UI elements.