TactIq
An immersive exhibition designed to both entertain and educate soccer lovers and curious newcomers. TactIq breaks down iconic goals and historic moments through a tactical and analytical lens—transforming the beautiful game into a visually rich learning experience. From layered visuals to interactive media, the project invites audiences to explore the strategy, emotion, and brilliance behind soccer’s greatest moments.
Exhibition Book
A visual companion to the Fut TactIQ experience, this book guides readers through historic moments in soccer with a fresh, analytical perspective. Each spread highlights iconic player moments, breaking them down through layered graphics, tactical diagrams, and clean data-driven design. With vellum overlays, AR interactions, and bold visuals, the book brings strategy and storytelling together—making the beautiful game even smarter.
AR Pages
The exhibition book integrates AR technology, allowing readers to scan select pages and explore animated breakdowns and visuals in augmented reality.
Scan the QR code and try it yourself.
Immersive Projection
A large-scale projection reanimates Lionel Messi’s iconic goal through dynamic motion graphics—highlighting his run paths, spatial awareness, and tactical brilliance. Viewers are immersed in the sequence as each movement is broken down, showcasing the precision and instinct behind one of soccer’s greatest players.
A typographic soccer field where every line, zone, and boundary is formed using position names and terminology. From ‘Striker’ shaping the 18-yard box to ‘Volley’ and ‘Winger’ etched into the midfield, the pitch becomes a learning tool—visually blending design and soccer language to explain key roles and techniques.